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CPM Trends H1 2025 in Americas, Europe, and Asia:
Analysis for AdOps Professionals
29.09.2025
AsterioBid eCPM Report: First Half of 2025
The first six months of 2025 show clear eCPM differences across regions, with Europe leading in value, the Americas driven by concentration, and Asia showing the widest spread between premium and low-cost markets.
Regional Averages
✦ Europe: $0.394
✦ Americas: $0.313
✦ Asia: $0.285
AsterioBid eCPM Report: First Half of 2025
The first six months of 2025 show clear eCPM differences across regions, with Europe leading in value, the Americas driven by concentration, and Asia showing the widest spread between premium and low-cost markets.
Regional Averages
✦ Europe: $0.394
✦ Americas: $0.313
✦ Asia: $0.285
CPM Analysis in the Americas
United States ($1.037) and Canada ($0.677) dominate the region’s average.
After these two, eCPMs fall sharply: Suriname ($0.507) is the next in line, but most markets sit between $0.20 and $0.30.
Takeaway: For programmatic buyers, North America remains a premium tier, while Latin America provides scale at lower unit costs.
After these two, eCPMs fall sharply: Suriname ($0.507) is the next in line, but most markets sit between $0.20 and $0.30.
Takeaway: For programmatic buyers, North America remains a premium tier, while Latin America provides scale at lower unit costs.
CPM Analysis in Europe
Top performers include Norway ($0.827), Switzerland ($0.800), and the UK ($0.690).
Importantly, more than 15 European countries record eCPMs above $0.400.
Major economies cluster tightly: Germany ($0.523), France ($0.437), Spain ($0.417).
Takeaway: Europe offers the most balanced mix of high CPMs and consistency across markets, valuable for both forecasting and ROI modeling..
Importantly, more than 15 European countries record eCPMs above $0.400.
Major economies cluster tightly: Germany ($0.523), France ($0.437), Spain ($0.417).
Takeaway: Europe offers the most balanced mix of high CPMs and consistency across markets, valuable for both forecasting and ROI modeling..
CPM Analysis in Asia
Premium pockets: UAE ($0.620), Kazakhstan ($0.603), Tajikistan ($0.600).
Volume drivers: India ($0.237), China ($0.220), Indonesia ($0.130).
Developed markets like Japan ($0.263) and South Korea ($0.203) sit in the middle.
Takeaway: Asia is diverse. For buyers, the choice is between selective targeting of premium sub-regions and broad reach in high-volume but lower-value markets.
Volume drivers: India ($0.237), China ($0.220), Indonesia ($0.130).
Developed markets like Japan ($0.263) and South Korea ($0.203) sit in the middle.
Takeaway: Asia is diverse. For buyers, the choice is between selective targeting of premium sub-regions and broad reach in high-volume but lower-value markets.
Conclusions: Cross-Regional Insights and What This Means for Advertisers
- Distribution vs. concentration: Europe shows wide distribution of value; the Americas are top-heavy; Asia is fragmented.
- Disparity matters: The gap between Norway ($0.827) and Indonesia ($0.130) is over 6x, proving that regional averages can be misleading without country-level detail.
- Trend vs. 2024: Europe’s average climbed from $0.36 to $0.39, while the U.S. jumped from $0.85 to $1.037, highlighting ongoing growth of premium inventory.
‣ Europe: Reliable premium reach with less variance.
‣ Americas: U.S. and Canada are must-buys for value; LatAm can extend reach cost-efficiently.
‣ Asia: Careful segmentation is key—volume is there, but value is uneven.
Source: AsterioBid Internal Data, H1 2025. All values are average eCPM in USD.
Get the Full CPM Report
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