CPM Trends 2024 in Americas, Europe, and Asia:
Analysis for AdOps Professionals

19.02.2025

Understanding CPM Trends Across Regions

In the ever-evolving landscape of digital advertising, analyzing CPM (Cost per Mille) trends helps AdOps specialists grow revenue of the web site. Our study of CPM for banner ads in 2024 is based on data from the real-time analytics system AsterioBid. It provides a comparative view of ad costs across the Americas, Europe, and Asia, allowing AdOps professionals to benchmark their results against industry standards. The CPM values presented reflect SSP pricing, excluding DSP markups.

CPM Analysis in the Americas

The Americas demonstrate a significant variation in CPM values, with an average CPM of $0.89. The highest CPM is recorded in the United States at $1.43, while the lowest is in Venezuela at $0.18. The total impressions for the region indicate a well-developed programmatic landscape with a mix of mature and emerging markets.

Premium advertising destinations with the highest CPMs include:

1

United States – $1.43
2

Canada - $1.09
3

Virgin Islands British - $0,94
4

Puerto Rico - $0,85

These countries exhibit high purchasing power, strong advertiser demand, and well-established digital advertising infrastructures, making them attractive for performance-driven campaigns.

Regions with lower CPMs provide cost-effective opportunities for advertisers:

1

Venezuela – $0.18
2

Bolivia – $0.21
3

Paraguay – $0.21
4

Cuba – $0.25

CPM Analysis in Europe

Europe presents a diverse range of digital advertising markets, with CPM values varying significantly across regions. The average CPM in Europe is $0.74, with rates ranging from $0.21 in Georgia to $2.48 in the United Kingdom. The total recorded impressions in the region amount to 628.4 million, demonstrating the large scale of digital advertising activity.

The countries with the highest CPM values include:

1

United Kingdom – $2.48
2

Switzerland - $1.45
3

Ireland - $1.31
4

Netherlands - $1.22

These markets are characterized by high consumer purchasing power and significant competition among advertisers. Luxury brands, premium services, and high-end products benefit the most from targeting these regions, as they provide access to affluent audiences willing to engage with premium content.

On the other end of the spectrum, the most budget-friendly CPM markets are:

1

Georgia – $0.21
2

Belarus – $0.23
3

Ukraine – $0.29
4

Moldova – $0.34

These countries offer lower advertising costs while still delivering decent impression volumes.

CPM Analysis in Asia

Asia’s digital advertising landscape is highly diverse, with a regional average CPM of $0.40. The highest CPM was recorded in the United Arab Emirates at $0.99, while the lowest stood at $0.13. The total impressions in Asia vary significantly, reflecting different levels of digital ad market maturity.

Markets with the highest CPM values typically feature strong economic activity, developed digital infrastructures, and competitive advertising environments:

1

United Arab Emirates – $0.99
2

Japan – $0.81
3

Kazakhstan – $0.79
4

Singapore – $0.73

Advertisers in these countries face intense competition, requiring more strategic budget allocation and refined targeting to ensure high ROI. These regions are particularly favorable for industries like finance, technology, and luxury retail.

Some Asian markets offer significantly lower CPMs:

1

Palestine – $0.13
2

Viet Nam – $0.15
3

Thailand – $0.16
4

Pakistan – $0.18

These markets provide an opportunity to experiment with lower ad spend while still achieving meaningful engagement.

Conclusions: Comparing CPM Trends Across the Americas, Europe, and Asia

The 2024 CPM analysis across the Americas, Europe, and Asia highlights significant regional differences in digital advertising costs, influenced by market maturity, competition, and purchasing power.

Knowing CPM trends is crucial for AdOps professionals as it helps anticipate market shifts, manage inventory pricing and maximize ROI.

Get the Full CPM Report

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